2016 Winners & Shortlists

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BrandBONJORNO CAFÉ
Product/ServiceINSTANT COFFEE
EntrantTEAM Y&R CAIRO, EGYPT
CategoryDirection
Entrant Company TEAM Y&R CAIRO, EGYPT
Advertising Agency TEAM Y&R CAIRO, EGYPT
Media Agency MEC GLOBAL Giza, EGYPT
Production Company BIGFOOT FILMS Cairo, EGYPT

The Campaign

These films show that with Bonjorno Café anyone can be a barista and prepare “coffee shop” quality coffee in all its variety anywhere they are. Here the house owner asks the maid to prepare her coffee, a common thing in Egyptian households. What is not common is the level of detail that the maid took coffee to, confusing the house owner by offering different types of coffee and flavors in the same way it happens at coffee shops.

Creative Execution

These copies are extremely simple in terms of script yet the work of the director, mainly with the acting and choice of casting added a lot to the humour and the content.

Credits

Name Company Role
Luciana Costacurta YR Cairo Creative Director
Eslam Salama Y/R Cairo S. Copywriter
Amir Fouad Y/R Cairo S. Art Director
Ali Ali Big Foot Films Director
Wadoud Fahmy Y/R Cairo MD
Nermine Barrada Y/R Cairo S. Account Director
Ghassan Al-Batal Y/R Cairo S. Account Director
Noha Sonbol Y/R Cairo S. Account Manager
Bagad Omran Big Foot Films Executive Producer
Norah El-Khateeb Big Foot Films Producer
Nada Faied Big Foot Productions Producer
Hosny Ali The Garage Sound Sound Engineer
Karim Mira Lzard VFX Post Production
Riham Mohsen Caravan Marketing Co. Marketing Manager
Moataz Sedky Caravan Marketing Co. Brand Manager
Julia Nabil Caravan Marketing Co. Brand Manager
Hatem Zaher Caravan Marketing Co. Assistant Brand Manager
Khaled Sharrawy Caravan Marketing Co. Assistant Brand Manager
Mohammed Sabry Big Foot Films Production Manager
Ahmed Allam Big Foot Films Assistant Producer