IT BELONGS ONLINE LOVE BIRDS
Brand | MOBINIL |
Product/Service | TELECOMMUNICATION |
Entrant | FP7/CAI Cairo, EGYPT |
| 2 of 2 Campaign |
Category | Casting |
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
Media Agency
|
UM7 Cairo, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
The Campaign
Millennials share every part of their life on social media, and this excessive sharing leaves us with a few interesting stories, and an abundance of rather trivial and annoying content. While we can tolerate these things online, they would not be tolerated in real life. This insight is what triggered the idea that some things belong online, and Mobinil's new offers help keep them where they belong. Our campaign starred a group of college friends that each represented a different social media stereotype. So in addition to looking for good actors that would properly portray the stereotype, we also had to make sure they were fresh talents that all looked like they were good friends. The casting process involved auditioning over 600 different talents in their various combinations to come to the final cast of 5 strangers, who would ironically end up becoming actual friends.
Credits
Ahmed Hafez Youness |
FP7/CAI |
Executive Creative Director: |
Rami El Kerdani |
FP7/CAI |
Associate Creative Director |
Menna El Kiey |
FP7/CAI |
Senior Copywriter |
Moemen El Siwi |
FP7/CAI |
Art Director |
Rana khairy |
FP7/CAI |
Copywriter |
Mostafa Abdelmawla |
FP7/CAI |
Graphic Designer |
Fadila El Assiouty/Nour Abdel hamid |
FP7/CAI |
Copywriter |
Sondos Effat |
FP7/CAI |
Group Account Director |
Raghda El Maghrabi |
FP7/CAI |
Account Director |
Ramy Raafat |
FP7/CAI |
Senior Account Executive |
Heba Radwan |
FP7/CAI |
Head of Production |
Inas Nagy |
FP7/CAI |
Producer |
Ashraf Hosafy |
FP7/CAI |
Producer |
Mahmoud Enayet |
FP7/CAI |
Post Production Supervisor |
Omar Hilal |
Light House |
Director |
Mohamed Diaa |
Light House |
Art Director |
Wael Alaa |
Light House |
Music |
Dina Nadeem |
Light House |
Stylist |
Ahmed Hafez |
Aroma |
Edit and Post Production |
Hosny Ali |
The Garage |
Sound Design Arrangement |