2016 Winners & Shortlists

The Campaign

Millennials share every part of their life on social media, and this excessive sharing leaves us with a few interesting stories, and an abundance of rather trivial and annoying content. While we can tolerate these things online, they would not be tolerated in real life. This insight is what triggered the idea that some things belong online, and Mobinil's new offers help keep them where they belong. Mobinil was often perceived as a brand that spoke to older generations, so when we were challenged to create ads catering to Millennials, we had to ensure that our ads we insightful and culturally relevant to our target group.

Creative Execution

Interior - Burger Shop Text message: ‘Your data bundle is about to expire.’ Guy 1: I’m not having a burger. Girl: Okay. Cut - Interior - Supermarket Guy 1: Do you have any cheese? Seller: Oh God! Guy 1: Okay is the tuna this way or that way, because I looked here and there and I couldn’t find it. Cut - Interior - Car Guy 1: What’s that sound guys? There’s something stuck to the bottom of the car. Guy: No, there isn’t. Cut - Interior - Cinema Cut - Exterior - Car Guy 1: It’s so hot! VO: Showing off belongs online! If you had called #2015# and subscribed to one of 5 new internet offers from mobinil, you would’ve done this. Period.