2016 Winners & Shortlists

The Campaign

A campaign by UN women addressed the horrific reality of violence against women in a society used to looking the other way. The aim was to face society with its own doing by normalizing assault like society does to provoke a reaction and call for people to speak up. The copy addresses the horrific reality of sexual harassment. The film depicts a fairytale gone bad. As we go deeper in the copy, violence starts to unfold, turning the fairytale into a nightmare. Projections and face mapping served as a mirror to society showing the direct consequence of silence on women. The VO, representing the voice of society, remains in denial with its magical tone of voice narrating the story and ignoring the reality of violence. The contrast between the audio and video delivers the shocking truth bringing society in confrontation with its own doing and forcing it to stop the cycle of deadly silence by speaking up.

Creative Execution

Once upon a time There was a princess called Jasmine Aladdin’s love of life And soon to be wife Jasmine takes the bus one day With wicked men on the way An array of faces leering Another on her preying One with his sinister glare His eyes stripping her bare Their words like bruising stares And hands everywhere Later that day, when she confided in her family They blamed it all on her clothes So to ease the pain, she quietly obeyed And that’s how the story goes, Do you know this story? Violence against women is a crime punishable by law. 01007525600 – 01205575331 - 01121997477 Speak Up.