| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Casting |
|
Entrant Company
|
J. WALTER THOMPSON CAIRO, EGYPT
|
|
Advertising Agency
|
J. WALTER THOMPSON CAIRO, EGYPT
|
|
Media Agency
|
MEC GLOBAL Giza, EGYPT
|
|
Production Company
|
ASAP Cairo, EGYPT
|
The Campaign
Our film touch points on the fact that Egyptians are living a fast paced busy life; they are seeing less of each other these days trying to keep up with their life demands. Acknowledging this fact and its effect on their family ties, this Ramadan we are inviting Egyptians to pick up the phone, connect, and share a moment with their family.
Through an entertaining song showcasing the campaign point of view; Power to your family. The song showcased famous Egyptian celebrities in a contextual manner, having them featured as busy people taken away from their fellow family members, who also happen to be busy celebrities themselves. And despite their busy lives they still connect with each other through our telecom services.
Creative Execution
Finding the right cast for this film was far from being an easy job our film featured 5 families each family constitutes of 2 family members each one of those needed to be a Mega celebrity and related to the other. Moreover, most of our Mega celebrities were professional actors yet not professional singers and our film is musically driven. So we had to find Mega stars that are related and have basic vocal and musical capabilities.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Shahira Akel |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Manager |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Account Executive |
| Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Ahmed Waheed |
J Walter Thompson Cairo |
Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Sabrina El Ghonemy |
J Walter Thompson Cairo |
Copywriter |
| Amin El Masry |
ASAP |
Executive Producer |
| Shorouk Mokhtar |
ASAP |
Production Manager |
| Sameh Hosny |
ASAP |
Producer |
| Ammar abu Shady |
ASAP |
Producer |