-RESTORED- POWER TO FAMILY
Brand | VODAFONE |
Product/Service | TELECOMUNICATION |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Direction |
Entrant Company
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Advertising Agency
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Media Agency
|
MEC GLOBAL Giza, EGYPT
|
Production Company
|
ASAP Cairo, EGYPT
|
The Campaign
Our film touch points on the fact that Egyptians are living a fast paced busy life; they are seeing less of each other these days trying to keep up with their life demands. Acknowledging this fact and its effect on their family ties, this Ramadan we are inviting Egyptians to pick up the phone, connect, and share a moment with their family.
Through an entertaining song showcasing the campaign point of view; Power to your family. The song showcased famous Egyptian celebrities in a contextual manner, having them featured as busy people taken away from their fellow family members, who also happen to be busy celebrities themselves. And despite their busy lives they still connect with each other through our telecom services.
Creative Execution
Our song showcased 10 Mega celebrities in a contextual manner, having them featured as busy people taken away from their fellow family members, who also happen to be busy celebrities themselves. Written and crafted, the song clip tapped into moments these celebrities lived as brother, sister, mother, daughter, father, son, husband, wife….
To achieve the above the director had to study these celebrities’ lifestyles to assure portraying a story that would be believable by their audiences. While having a clear understanding of Egypt's culture and Ramadan traditions. Nonetheless, handling these mega stars was not an easy job given their status, experience, and demands. Each celebrity was handled as if our song was only his, to assure best outcome.
On another note, our board was challenging as we had to showcase each family member in his own life, which entailed creating a unique setting and atmosphere per celebrity. Accordingly we had 10 different set ups all over Egypt that needed to be differentiated yet in harmony with each other, maintaining a stunning look and feel
Credits
Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
Shahira Akel |
J Walter Thompson Cairo |
Business Director |
Hassan El Sada |
J Walter Thompson Cairo |
Account Manager |
Hisham Ghamrawy |
J Walter Thompson Cairo |
Account Executive |
Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
Amir Adib |
JWT Cairo |
Planner |
Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
Reem Megahed |
J Walter Thompson Cairo |
Head of production |
Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
Ahmed Waheed |
J Walter Thompson Cairo |
Copywriter |
Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
Sabrina El Ghonemy |
J Walter Thompson Cairo |
Copywriter |
Amin El Masry |
ASAP |
Executive Producer |
Shorouk Mokhtar |
ASAP |
Production Manager |
Sameh Hosny |
ASAP |
Producer |
Ammar abu Shady |
ASAP |
Producer |