Brand | EDITA |
Product/Service | BAKE ROLZ |
Entrant | OUTREACH Cairo, EGYPT |
Category | Cinematography |
Entrant Company
|
OUTREACH Cairo, EGYPT
|
Advertising Agency
|
OUTREACH Cairo, EGYPT
|
Production Company
|
OUTREACH Cairo, EGYPT
|
The Campaign
Waltzing down memory lane, spotlight is shed on the life of Ludwig van Beethoven (aka Beethoven). Fleeing from his abusive father, the rising teenage star paves his way to stardom. A musician that defied his disability to orchestrate his masterpiece, his ninth symphony. The viewer is then metamorphosed to an alternate setting inside a mechanic’s workshop in the heart of chaotic Egypt. Despite Beethoven’s worldwide success, his popularity in Egypt has trickled down to a car horn.
Just like Beethoven’s treasure trove of achievements, most Egyptians are oblivious to Bake Rolz’s slew of great qualities. It is more than just your go to crunchy snack; it is an ideal healthy filling treat. Oven-baked and made from premium wheat flour, it comes in six flavors.
TRANSLATIONS:
1:38 seconds: Hit reverse, Maestro
1:58 seconds: Crunchy with a purpose
Creative Execution
Aiming to reflect the true essence of time and place, and to create a historically accurate and untampered filmic experience, we had to surpass one main obstacle: Electricity had ceased to exist during that time period. Consequently, we relied solely on two sources of lighting – candles and fill light – for our night shots to remain underexposed, or dark, as opposed to being brightly-lit or overexposed, if any other form of conventional lighting is used.
Credits
Mohamed El Zayat |
Freelancer |
Director |
Deena Magdy |
Outreach Production |
Executive Producer |
Ghalia El Sayegh |
Outreach Production |
Executive Producer |
Khaled Ghandour |
Outreach Production |
Associate Producer |
Karim Abbasi |
Outreach Production |
Associate Producer |
Peter Seres |
Freelancer |
Budapest Unit Production Manager |
Zsofia Vegvarim |
Freelancer |
Budapest Art Director |
Mark Bliss |
Freelancer |
Budapest DOP |
Andras Szucs |
Freelancer |
Budapest 1st Assistant Director |
Zsuzsa Einhorn |
Freelancer |
Budapest Set Decorator |
Krisztina Vavrinecz |
Freelancer |
Budapest Costume Designer |
Balazs Novak |
Freelancer |
Budapest Lead Make up Artist |
Gábor Kiszelly |
Freelancer |
Budapest SFX Supervisor |
Victor Credi |
Freelancer |
Cairo DOP |
Reem El Adl |
Freelancer |
Cairo Stylist |
Ahmed Shaker |
Freelancer |
Cairo Art Director |
Mohsen Abel Wahab |
Azman |
Editor |