2016 Winners & Shortlists

VIRAL FILM

Short List
BrandEDITA
Product/ServiceBAKE ROLZ
EntrantOUTREACH Cairo, EGYPT
CategoryCinematography
Entrant Company OUTREACH Cairo, EGYPT
Advertising Agency OUTREACH Cairo, EGYPT
Production Company OUTREACH Cairo, EGYPT

The Campaign

Waltzing down memory lane, spotlight is shed on the life of Ludwig van Beethoven (aka Beethoven). Fleeing from his abusive father, the rising teenage star paves his way to stardom. A musician that defied his disability to orchestrate his masterpiece, his ninth symphony. The viewer is then metamorphosed to an alternate setting inside a mechanic’s workshop in the heart of chaotic Egypt. Despite Beethoven’s worldwide success, his popularity in Egypt has trickled down to a car horn. Just like Beethoven’s treasure trove of achievements, most Egyptians are oblivious to Bake Rolz’s slew of great qualities. It is more than just your go to crunchy snack; it is an ideal healthy filling treat. Oven-baked and made from premium wheat flour, it comes in six flavors. TRANSLATIONS: 1:38 seconds: Hit reverse, Maestro 1:58 seconds: Crunchy with a purpose

Creative Execution

Aiming to reflect the true essence of time and place, and to create a historically accurate and untampered filmic experience, we had to surpass one main obstacle: Electricity had ceased to exist during that time period. Consequently, we relied solely on two sources of lighting – candles and fill light – for our night shots to remain underexposed, or dark, as opposed to being brightly-lit or overexposed, if any other form of conventional lighting is used.

Credits

Name Company Role
Mohamed El Zayat Freelancer Director
Deena Magdy Outreach Production Executive Producer
Ghalia El Sayegh Outreach Production Executive Producer
Khaled Ghandour Outreach Production Associate Producer
Karim Abbasi Outreach Production Associate Producer
Peter Seres Freelancer Budapest Unit Production Manager
Zsofia Vegvarim Freelancer Budapest Art Director
Mark Bliss Freelancer Budapest DOP
Andras Szucs Freelancer Budapest 1st Assistant Director
Zsuzsa Einhorn Freelancer Budapest Set Decorator
Krisztina Vavrinecz Freelancer Budapest Costume Designer
Balazs Novak Freelancer Budapest Lead Make up Artist
Gábor Kiszelly Freelancer Budapest SFX Supervisor
Victor Credi Freelancer Cairo DOP
Reem El Adl Freelancer Cairo Stylist
Ahmed Shaker Freelancer Cairo Art Director
Mohsen Abel Wahab Azman Editor