2016 Winners & Shortlists

VIRAL FILM

Short List
BrandEDITA
Product/ServiceBAKE ROLZ
EntrantOUTREACH Cairo, EGYPT
CategoryProduction Design / Art Direction
Entrant Company OUTREACH Cairo, EGYPT
Advertising Agency OUTREACH Cairo, EGYPT
Production Company OUTREACH Cairo, EGYPT

The Campaign

Waltzing down memory lane, spotlight is shed on the life of musical phenomenon Beethoven. Fleeing from his abusive father, the rising teenage star paves his way to stardom. A musician that defied his disability to orchestrate his masterpiece, his ninth symphony, and its resonating success has placed him on an eternal pedestal of true musical splendor. The viewer is then metamorphosed to an alternate setting inside a mechanic’s workshop in the heart of chaotic Egypt. Despite Beethoven’s bewildering success, his popularity in Egypt has trickled down to a car horn. Just like Beethoven’s achievements, most Egyptians are oblivious to Bake Rolz’s slew of great qualities. It is more than just the snack that satisfies your need for a quick crunchy fix; it is an ideal healthy filling treat. Oven-baked and crunchy, it is made from premium wheat flour and comes in six flavors. TRANSLATIONS: 1:38 seconds: Hit reverse, Maestro 1:58 seconds: Crunchy with a purpose

Creative Execution

Strictly adhering to the specifics of each stage of Beethoven’s life, from the changing attire and hairdo styles pertinent to each era, no detail was left as an afterthought. Remaining historically accurate was key. Going another extra mile, the piano used was an authentic replica of the musician’s own personal piano, which was rented from a museum in Hungary.

Credits

Name Company Role
Mohamed El Zayat Freelancer Director
Deena Magdy Outreach Production Executive Producer
Ghalia El Sayegh Outreach Production Executive Producer
Khaled Ghandour Outreach Production Associate Producer
Karim Abbasi Outreach Production Associate Producer
Peter Seres Freelancer Budapest Unit Production Manager
Mark Bliss Freelancer Budapest DOP
Zsofia Vegvari Freelancer Budapest Art Director
Andras Szucs Freelancer Budapest 1st Assistant Director
Zsuzsa Einhorn Freelancer Budapest Set Decorator
Krisztina Vavrinecz Freelancer Budapest Costume Designer
Balazs Novak Freelancer Budapest Lead Make up Artist
Gábor Kiszelly Freelancer Budapest SFX Supervisor
Ahmed Shaker Freelancer Cairo Art Director
Reem El Adl Freelancer Cairo Stylist
Mohsen Abel Wahab Azman Editor
Victor Credi Freelancer Cairo DOP