Brand | EDITA |
Product/Service | BAKE ROLZ |
Entrant | OUTREACH Cairo, EGYPT |
Category | Production Design / Art Direction |
Entrant Company
|
OUTREACH Cairo, EGYPT
|
Advertising Agency
|
OUTREACH Cairo, EGYPT
|
Production Company
|
OUTREACH Cairo, EGYPT
|
The Campaign
Waltzing down memory lane, spotlight is shed on the life of musical phenomenon Beethoven. Fleeing from his abusive father, the rising teenage star paves his way to stardom. A musician that defied his disability to orchestrate his masterpiece, his ninth symphony, and its resonating success has placed him on an eternal pedestal of true musical splendor. The viewer is then metamorphosed to an alternate setting inside a mechanic’s workshop in the heart of chaotic Egypt. Despite Beethoven’s bewildering success, his popularity in Egypt has trickled down to a car horn.
Just like Beethoven’s achievements, most Egyptians are oblivious to Bake Rolz’s slew of great qualities. It is more than just the snack that satisfies your need for a quick crunchy fix; it is an ideal healthy filling treat. Oven-baked and crunchy, it is made from premium wheat flour and comes in six flavors.
TRANSLATIONS:
1:38 seconds: Hit reverse, Maestro
1:58 seconds: Crunchy with a purpose
Creative Execution
Strictly adhering to the specifics of each stage of Beethoven’s life, from the changing attire and hairdo styles pertinent to each era, no detail was left as an afterthought. Remaining historically accurate was key. Going another extra mile, the piano used was an authentic replica of the musician’s own personal piano, which was rented from a museum in Hungary.
Credits
Mohamed El Zayat |
Freelancer |
Director |
Deena Magdy |
Outreach Production |
Executive Producer |
Ghalia El Sayegh |
Outreach Production |
Executive Producer |
Khaled Ghandour |
Outreach Production |
Associate Producer |
Karim Abbasi |
Outreach Production |
Associate Producer |
Peter Seres |
Freelancer |
Budapest Unit Production Manager |
Mark Bliss |
Freelancer |
Budapest DOP |
Zsofia Vegvari |
Freelancer |
Budapest Art Director |
Andras Szucs |
Freelancer |
Budapest 1st Assistant Director |
Zsuzsa Einhorn |
Freelancer |
Budapest Set Decorator |
Krisztina Vavrinecz |
Freelancer |
Budapest Costume Designer |
Balazs Novak |
Freelancer |
Budapest Lead Make up Artist |
Gábor Kiszelly |
Freelancer |
Budapest SFX Supervisor |
Ahmed Shaker |
Freelancer |
Cairo Art Director |
Reem El Adl |
Freelancer |
Cairo Stylist |
Mohsen Abel Wahab |
Azman |
Editor |
Victor Credi |
Freelancer |
Cairo DOP |