2016 Winners & Shortlists

The Campaign

Waltzing down memory lane, spotlight is shed on Beethoven’s. Fleeing from his abusive father, the rising teenage star paves his way to stardom. A musician that defied his disability to orchestrate his masterpiece, his ninth symphony. The viewer is then metamorphosed to an alternate setting inside a mechanic’s workshop in chaotic Egypt. Despite Beethoven’s success, his popularity in Egypt has trickled down to a car horn. Just like Beethoven’s achievements, most Egyptians are oblivious to Bake Rolz’s slew of qualities. It is more than just your go to crunchy snack; it is an ideal healthy filling treat. Oven-baked and made from premium wheat flour, it comes in six flavors. Our documentary-like voice-over (VO) walks the viewer through Beethoven’s tale of strife and success. Despite the unexpected change in setting, from Beethoven’s old Vienna to a chaotic and modern day set up inside a mechanic’s workshop in Egypt, our VO’s delivery voice remains unaltered; monotonous, eloquent and factual. His documentary story like telling continues, regardless of the humorous twist in set up and flow of events, when the mechanic shouts out in a colloquial dialect. The VO’s tone of delivery is not changed until the end. TRANSLATIONS: 1:38 seconds: Hit reverse, Maestro 1:58 seconds: Crunchy with a purpose

Creative Execution

Ludwig van Beethoven, As a child, his exceptional talent, was abused by his father in every way. At the age of sixteen, he fled to Vienna, which changed his life by launching his career as a composer. Paving his way to stardom, And at the peak of his success, Beethoven started to gradually lose his hearing, until he completely went deaf. Yet he insisted on conducting his masterpiece, Symphony Number Nine. Beethoven composed nine symhonies, 22 sonatas and more than 400 pieces. All this aside, People love him because one of his compositions is every Egyptian truck driver’s favorite musical car horn, exactly like Bake Rolz. It’s hunger filling because it is made of premium natural wheat. It’s healthy because it’s baked… not fried With six different flavors. All this aside, people love it because it’s crunchy.