Brand | EDITA |
Product/Service | BAKE ROLZ |
Entrant | OUTREACH Cairo, EGYPT |
Category | Direction |
Entrant Company
|
OUTREACH Cairo, EGYPT
|
Advertising Agency
|
OUTREACH Cairo, EGYPT
|
Production Company
|
OUTREACH Cairo, EGYPT
|
The Campaign
Waltzing down memory lane, spotlight is shed on the life of Ludwig van Beethoven. Fleeing from his abusive father, the rising teenage star paves his way to stardom. A musician that defied his disability to orchestrate his ninth symphony. The viewer is then metamorphosed to an alternate setting: a mechanic’s shop in chaotic Egypt. Despite Beethoven’s success, his popularity in Egypt has trickled down to a car horn.
Just like Beethoven’s treasure trove of achievements, most Egyptians are oblivious to Bake Rolz’s slew of qualities. It is more than just a crunchy snack; it is a healthy filling treat. Oven-baked and made from premium wheat flour, it comes in six flavors.
TRANSLATIONS:
1:38 seconds: Hit reverse, Maestro
1:58 seconds: Crunchy with a purpose
Creative Execution
Casting a Beethoven lookalike was no easy task; finding the right actor was integral. Confined to 50 extras, we were left with a spacious opera hall to fill to its brim. Consequently, the choice of angles was key and fusing two strikingly different filming techniques to create a seamless show reel. Opting to shoot in Hungary anamorphically to brush it with a stroke of filmic eye candy, and then switch to a more raw approach to capture Egypt’s chaos. The drastic shift in style was vital for the success of our concept.
Credits
Mohamed El Zayat |
Freelancer |
Director |
Deena Magdy |
Outreach Production |
Executive Producer |
Ghalia El Sayegh |
Outreach Production |
Executive Producer |
Karim Abbasi |
Outreach Production |
Associate Producer |
Khaled Ghandour |
Outreach Production |
Associate Producer |
Peter Seres |
Freelancer |
Budapest Unit Production Manager |
Zsofia Vegvari |
Freelancer |
Budapest Art Director |
Mark Bliss |
Freelancer |
Budapest DOP |
Andras Szucs |
Freelancer |
Budapest 1st Assistant Director |
Zsuzsa Einhorn |
Freelancer |
Budapest Set Decorator |
Krisztina Vavrinecz |
Freelancer |
Budapest Costume Designer |
Balazs Novak |
Freelancer |
Budapest Lead Make up Artist |
Gábor Kiszelly |
Freelancer |
Budapest SFX Supervisor |
Ahmed Shaker |
Freelancer |
Cairo Art Director |
Victor Credi |
Freelancer |
Cairo DOP |
Reem El Adl |
Freelancer |
Cairo Stylist |
Mohsen Abel Wahab |
Azman |
Editor |