Brand | ALGHANIM INTERNATIONAL ELECTRONICS |
Product/Service | X-CITE ELECTRONICS |
Entrant | FP7/RUH Riyadh, SAUDI ARABIA |
Category | Script |
Entrant Company
|
FP7/RUH Riyadh, SAUDI ARABIA
|
Advertising Agency
|
FP7/RUH Riyadh, SAUDI ARABIA
|
Production Company
|
THE FILM HOUSE Beirut, LEBANON
|
The Campaign
The film tells the story of a consumer who wants to purchase a washing machine and while in the showroom he asks the salesman for his advice to choose between the top loader or the front loader.
The salesman advises the consumer to take the top loader because it is a better choice. But when he finds out that the model he is trying to sell is not available he convinces him to buy the front loader.
Creative Execution
Saleman: Hello, how may I help you?
Customer: I’m looking for a washing machine.
Salesman: You came to the right place! We have all types, colors, shapes, and sizes.
Customer: What’s the difference between these two?
Salesman: This one is a top loader; you simply open it and throw in your laundry. For the other one, you’ll have to bend down and so on…
Customer: So the top loader is better. Tell me about the specifications
Salesman: It can wash, dry, rinse, and if you let it, it just might hang your clothes for you.
Customer: How about the spin speed?
Salesman: This machine is so fast, you better watch out from “Saher” (speeding radar in KSA)
Customer: So it’s “Zeina” (Meaning good & an Arabic female name)
Salesman: It’s not only “Zeina”, Sarah, Najla, Danah all of them bought it.
Customer: I’ll take it. Do you have stock (Availabilty)?
Salesman: Stock?! Asking these questions… Of course we do, let me just double-check.
Forget about this one, buy the front loader because it’s much better; its 2-in-1 you can wash your clothes and work out at the same time.
Announcer: Tired of such unpleasant experiences, X-Cite is now in town! Riyadh King Abdullah Road
X-Cite The Ultimate Experience…
Credits
Dany Azzi |
FP7/RUH |
Creative Director |
Jimmy Abboud |
FP7/RUH |
Art Director |
Hosam Mobarak |
FP7/RUH |
Head of Copywriting |
Najla Al Olayan |
FP7/RUH |
Senior Copywriter |
Sara Alhaian |
FP7/RUH |
Copywriter |
Claude Abboud |
FP7/RUH |
General Manager |
Ziad Kerbage |
FP7/RUH |
Client Service Director |
Saud Saadoun |
FP7/RUH |
Acount Manager |
Frederic Frem |
The Film House |
Director |
Rachad Azar |
The Film House |
Executive Producer |