Brand | ALGHANIM INTERNATIONAL ELECTRONICS |
Product/Service | X-CITE ELECTRONICS |
Entrant | FP7/RUH Riyadh, SAUDI ARABIA |
Category | Script |
Entrant Company
|
FP7/RUH Riyadh, SAUDI ARABIA
|
Advertising Agency
|
FP7/RUH Riyadh, SAUDI ARABIA
|
Production Company
|
THE FILM HOUSE Beirut, LEBANON
|
The Campaign
The film tells the story of a consumer who wants to purchase a TV set and while in the showroom he asks the salesman to explain more about the specifications.
The salesman seems confident and sure about his information and product knowledge, he starts pitching to the consumer the TV specifications while finding the most awkward and silly answers.
Creative Execution
Customer: Excuse me what are the specifications of this TV?
Salesman: It has everything …
Salesman: It has 4K, 3D, HDMI and it also has USB…
Customer: What is 4K?
Salesman: 4K means it weighs 4 kilos it’s like you’re carrying a sack of potatoes…
Salesman: 3D, is all about the 3 D’s, first D is the Dekka (resolution in Arabic), second D is for dynamic and the third D is its electronic demagh (brain) …
Customer: Oh, what does HDMI mean?
Salesman: HDMI means Hollywood Drama Movie In-house, right in your home…
Customer: What is USB?
Salesman: That’s an easy one, YOU SEE BERFECT…
Announcer: Tired of such unpleasant experiences, X-Cite is now in town!
X-Cite The Ultimate Experience…
Credits
Dany Azzi |
FP7/RUH |
Creative Director |
Jimmy Abboud |
FP7/RUH |
Art Director |
Hosam Mobarak |
FP7/RUH |
Head of Copywriting |
Najla Al Olayan |
FP7/RUH |
Senior Copywriter |
Sara Alhaian |
FP7/RUH |
Copywriter |
Claude Abboud |
FP7/RUH |
General Manager |
Ziad Kerbage |
FP7/RUH |
Client Service Director |
Saud Saadoun |
FP7/RUH |
Acount Manager |
Frederic Frem |
The Film House |
Director |
Rachad Azar |
The Film House |
Executive Producer |