BMCE BANK OF AFRICA LET'S DREAM OF A NEW WORLD
Brand | BMCE BANK |
Product/Service | BANK SERVICE |
Entrant | DOUNIA PRODUCTIONS Casablanca, MOROCCO |
Category | Use of Original Music |
Entrant Company
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DOUNIA PRODUCTIONS Casablanca, MOROCCO
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Advertising Agency
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SHEM'S PUBLICITÉ Casablanca, MOROCCO
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Media Agency
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MOSAIK COMMUNICATION Casablanca, MOROCCO
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Production Company
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DOUNIA PRODUCTIONS Casablanca, MOROCCO
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The Campaign
A mysterious knight gallops across mountains and deserts. He comes to a majestic citadel in the middle of an oasis. Within its walls, children drink from the stream of knowledge.
At the top of this citadel, the knight gazes up at the sky and an upside-down, spectacular city is revealed to him. Reaching out his hand, he touches his double and sees himself in a new bright, urban, global world…
A huge city emerges from the sea, revealing different worlds – technological, natural, multiple, mixed – where human beings of all origins happily trade and exchange.
As he reaches the top of a hill, the man is joined by a woman. She slips her hand into his. Together, they watch the sun as it sets over a futuristic city, lit up by the sun's rays like a promise of infinite opportunities.
Creative Execution
When the composer was asked to compose the music for the film, Let's Dream of a New World, he was very enthusiastic about the idea. Using all his talents and sensitivities, he created music that expressed everything the filmmaker wanted.
The music was recorded with musicians from the Paris Opera, which gives it an even more prestigious dimension.
Credits
Dounia Benjelloun |
Dounia Productions |
Producer |
Juan Solanas |
|
Director |
Ludovic Bource |
Damkam Original Music |
Music |
Steeven Petitteville |
|
Director Of Photography |
Karim Wahib |
Dounia Productions |
Production Manager |
Abdellah El Fakir |
Sigma Technologies |
Special Effects Director |
Nicolas Cazalé |
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Actor |