BMCE BANK OF AFRICA LET'S DREAM OF A NEW WORLD
Brand | BMCE BANK |
Product/Service | BANK SERVICE |
Entrant | DOUNIA PRODUCTIONS Casablanca, MOROCCO |
Category | Production Design / Art Direction |
Entrant Company
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DOUNIA PRODUCTIONS Casablanca, MOROCCO
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Advertising Agency
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SHEM'S PUBLICITÉ Casablanca, MOROCCO
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Media Agency
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MOSAIK COMMUNICATION Casablanca, MOROCCO
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Production Company
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DOUNIA PRODUCTIONS Casablanca, MOROCCO
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The Campaign
A mysterious knight gallops across mountains and deserts. He comes to a majestic citadel in the middle of an oasis. Within its walls, children drink from the stream of knowledge.
At the top of this citadel, the knight gazes up at the sky and an upside-down, spectacular city is revealed to him. Reaching out his hand, he touches his double and sees himself in a new bright, urban, global world…
A huge city emerges from the sea, revealing different worlds – technological, natural, multiple, mixed – where human beings of all origins happily trade and exchange.
As he reaches the top of a hill, the man is joined by a woman. She slips her hand into his. Together, they watch the sun as it sets over a futuristic city, lit up by the sun's rays like a promise of infinite opportunities.
Creative Execution
This film will take you on a journey towards prosperity and development. Bridging the gap between past, present and future, it is a piece that is full of promise.
This epic and poetic journey is both classically elegant and wildly, radiantly imaginative.
With breath-taking visuals, the film explores the exciting adventure of building a better future for generations to come. Its goal is to let your mind wander and dream of a better future, and then to help you believe that it is possible to make that dream a reality.
The journey takes place from the point of view of the protagonist, our hero, as he narrates his thought process.
For all of these reasons, the director decided to shoot the film with a Cinemascope—as the great films of yesteryear once did—to accentuate the cinematography surrounding the story and to create striking visuals.
Credits
Dounia Benjelloun |
Dounia Productions |
Producer |
Juan Solanas |
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Director |
Ludovic Bource |
Damkam Original Music |
Music |
Steeven Petitteville |
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Director Of Photography |
Karim Wahib |
Dounia Productions |
Production Manager |
Abdellah El Fakir |
Sigma Technologies |
Special Effects Director |
Nicolas Cazalé |
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Actor |