2016 Winners & Shortlists

The Campaign

A mysterious knight gallops across mountains and deserts. He comes to a majestic citadel in the middle of an oasis. Within its walls, children drink from the stream of knowledge. At the top of this citadel, the knight gazes up at the sky and an upside-down, spectacular city is revealed to him. Reaching out his hand, he touches his double and sees himself in a new bright, urban, global world… A huge city emerges from the sea, revealing different worlds – technological, natural, multiple, mixed – where human beings of all origins happily trade and exchange. As he reaches the top of a hill, the man is joined by a woman. She slips her hand into his. Together, they watch the sun as it sets over a futuristic city, lit up by the sun's rays like a promise of infinite opportunities.

Creative Execution

As a child, full of questions, the world seemed large and imposing to me. And I forever dreamed… I dreamed of seeing schools flourish in the desert, I dreamed of the flow of light and of knowledge… I dreamed of the children of the future… Today, that dream came true. I dreamed of being able to touch infinity, that the world was no longer big enough for me… I dreamed of being the multifaceted traveller… I dreamed of a bank that knows no bounds established in Africa and throughout the world. I dreamed of embarking on ships sailing on breathtaking oceans that would continually lead me beyond the seas, beyond the confines of the earth. Today, my country has opened itself up to the world yes, my world is transforming into an infinite number possibilities. Today, the bank I dreamed of came into being. BMCE BANK OF AFRICA, OUR WORLD IS OF CAPITAL IMPORTANCE.