2016 Winners & Shortlists

BMCE BANK OF AFRICA LET'S DREAM OF A NEW WORLD

BrandBMCE BANK
Product/ServiceBANK SERVICE
EntrantDOUNIA PRODUCTIONS Casablanca, MOROCCO
CategoryDirection
Entrant Company DOUNIA PRODUCTIONS Casablanca, MOROCCO
Advertising Agency SHEM'S PUBLICITÉ Casablanca, MOROCCO
Media Agency MOSAIK COMMUNICATION Casablanca, MOROCCO
Production Company DOUNIA PRODUCTIONS Casablanca, MOROCCO

The Campaign

A mysterious knight gallops across mountains and deserts. He comes to a majestic citadel in the middle of an oasis. Within its walls, children drink from the stream of knowledge. At the top of this citadel, the knight gazes up at the sky and an upside-down, spectacular city is revealed to him. Reaching out his hand, he touches his double and sees himself in a new bright, urban, global world… A huge city emerges from the sea, revealing different worlds – technological, natural, multiple, mixed – where human beings of all origins happily trade and exchange. As he reaches the top of a hill, the man is joined by a woman. She slips her hand into his. Together, they watch the sun as it sets over a futuristic city, lit up by the sun's rays like a promise of infinite opportunities.

Creative Execution

This film will take you on a journey towards prosperity and development. Bridging the gap between past, present and future, it is a piece that is full of promise. This epic and poetic journey is both classically elegant and wildly, radiantly imaginative. With breath-taking visuals, the film explores the exciting adventure of building a better future for generations to come. Its goal is to let your mind wander and dream of a better future, and then to help you believe that it is possible to make that dream a reality. The journey takes place from the point of view of the protagonist, our hero, as he narrates his thought process. For all of these reasons, the director decided to shoot the film with a Cinemascope—as the great films of yesteryear once did—to accentuate the cinematography surrounding the story and to create striking visuals.

Credits

Name Company Role
Dounia Benjelloun Dounia Productions Producer
Juan Solanas Director
Ludovic Bource Damkam Original Music Music
Steeven Petitteville Director Of Photography
Karim Wahib Dounia Productions Production Manager
Abdellah El Fakir Sigma Technologies Special Effects Director
Nicolas Cazalé Actor