Brand | ATLANTIC INDUSTRIES |
Product/Service | CSD |
Entrant | THE ACADEMY Giza, EGYPT |
Category | Cinematography |
Entrant Company
|
THE ACADEMY Giza, EGYPT
|
Advertising Agency
|
THE ACADEMY Giza, EGYPT
|
Media Agency
|
UM7 Cairo, EGYPT
|
Production Company
|
DREAMBOX FILMS Beirut, LEBANON
|
Production Company 2
|
TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT
|
The Campaign
The film starts by showing wide fast cut shots of different terrains, then our hero is showcased in multiple locations and on different terrains in search of something. Then we start introducing his partner on this long journey, next we see our hero getting frustrated as he keeps looking for the secret of Schweppes, asking one person to another, moving from one location to another and sometimes the situation gets really tensed in a crescendo of events. They kept looking in jungles, on mountains, under the sea and even in extreme cold weathers. They never stopped day or night, they kept searching for more than 78 days across the globe however, it becomes clear towards the end that the secret will never be revealed no matter how far they went. At that point we reveal the product with its range and signed off the film with a handcrafted typography that reads “the secret still remains” to stress and emphasis on the notion that secret of Schweppes never got or never will be revealed.
Creative Execution
The idea of the film inspired us to showcase variety of locations with its real look, nothing staged, nothing glamorized. We used open spaces, wide shots, different locations varying from jungles, to sea & even snow. Depending mainly on the natural source of light to amplify reality gave the audience the feeling that they were right there with our heroes on their journey.
Credits
Ali Ali |
|
Director |
Piere mouarkesh |
|
Director Of Photography |
Ahmed Tarek |
The Academy |
Group Managing Director |
Shahira Akel |
The Academy |
General Manager |
Sherif Mounir |
The Academy |
Creative Director |
Mohamed Abdel Hamid |
The Academy |
Associate Creative Director |
Tamer Tawfik |
The Academy |
Copywriter |
Lionel Soria |
|
Art Director |
Ahmed El-Nakeeb |
The Academy |
Group Account Director |
Marwan Nicolas |
Dream Box Films |
Producer |
Mohab Khaled |
The Academy |
Senior Account Executive |
Karim Mira |
LZRD |
colorist |
Amr Rabie |
LZRD |
Editor |
Hosny Ali |
The Garage |
Sound Engineer |