2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A05 Live Experience
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES CONCEPT VIEW MEDIA
Dubai
UNITED ARAB EMIRATES
Short List
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES CONCEPT VIEW MEDIA
Dubai
UNITED ARAB EMIRATES
AUDI - THE NUMBER 10
AUDI MIDDLE EAST / AUDI
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES FILMMASTER
Dubai
UNITED ARAB EMIRATES
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES THE VIDEO LOUNGE
Cape Town
SOUTH AFRICA
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
LEBANON
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON GOOD PEOPLE
Beirut
LEBANON
Short List
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
THE JOURNEY OF ABLA FAHITA
CBC / ENTERTAINMENT
J. WALTER THOMPSON ENTERTAINMENT Cairo EGYPT
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
Short List
MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
#THISISEGYPT BY COLONEL SANDERS
KFC / QSR
INITIATIVE Dubai UNITED ARAB EMIRATES
FIND THE SILVERADO
CHEVROLET / TRUCKS
CARAT Dubai UNITED ARAB EMIRATES
#OMBESTMOMENTS
TURKISH AIRLINES / SPONSORSHIP WITH OLYMPIQUE DE MARSEILLE
DEKATLON BUZZ Istanbul TURKEY
TURKISH AIRLINES' HUGE SURPRISE TO FENERBAHÇE
TURKISH AIRLINES / SHIRT SPONSOR OF FENERBAHÇE FOOTBALL CLUB
DEKATLON BUZZ Istanbul TURKEY
ANGELS OF RAMADAN
AL RIFAI / CORPORATE
RÉPUBLIQUE Beirut LEBANON
PINKRAMADAN
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT
A06 Use or Integration of Music
MY LAND MY MUSIC: SAHARA AL ARAB
JAGUAR LAND ROVER / RANGE ROVER VOGUE
SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES AFM FILMS
Dubai
UNITED ARAB EMIRATES
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
Gold
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON BLACK RHINO
Beirut
LEBANON
Gold
AS REAL AS YOUR DIRTY LAUNDRY
PROCTER & GAMBLE / TIDE
LEO BURNETT BEIRUT LEBANON BIGFOOT FILMS
Cairo
EGYPT
IN FOR YOUTH BRAND LAUNCH
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
POWER TO FAMILY
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT ASAP
Cairo
EGYPT
Short List
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
Short List
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
WE ARE UAE
EMIRATES NBD / UAE'S 44TH NATIONAL DAY
FP7/DXB Dubai UNITED ARAB EMIRATES
BEATZ OF JOY
MAGIC PLANET / LEISURE AND ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY - EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES
PERSIL ABAYA SHAMPOO- NATIONAL RESONANCE
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
A07 Use or Integration of Printed Content
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Short List
NO BROBLEM
BRITISH COUNCIL KSA / CONVERSATION COURSE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Short List
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES MUDDVILLE
Dubai
UNITED ARAB EMIRATES
Gold
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Short List
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
A08 Original Game or Use of Gaming
THE NUTRIQUEST GAME
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE GROUND CONTROL
London
UNITED KINGDOM
BMW I8 CHALLENGE
BMW / BMW I8
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
GAME OF DRONES
TURKISH AIRLINES / TITLE SPONSOR OF TURKISH AIRLINES OPEN
DEKATLON BUZZ Istanbul TURKEY
A09 Use or Integration of Digital or Social Media
FLY LIKE A PENGUIN
DUBAI AIRPORTS / DUBAI INTERNATIONAL AIRPORT (DXB)
DUBAI AIRPORTS Dubai UNITED ARAB EMIRATES CHIEF PRODUCTIONS
Manchester
UNITED KINGDOM
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
UNITED ARAB EMIRATES
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES FIRST AND TEN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
Short List
ARDHI / MYLAND
LAND ROVER / AUTOMOTIVE
WUNDERMAN DUBAI UNITED ARAB EMIRATES AFM FILMS
Dubai
UNITED ARAB EMIRATES
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES MILES STUDIOS
Dubai
UNITED ARAB EMIRATES
Bronze