2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
IN FOR YOUTH BRAND LAUNCH
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT
#NOTATOURIST
VISA MIDDLE EAST / #NOTATOURIST
IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
VISA'S IMPOSSIBLE DSF
VISA / CROSS BORDER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
DO YOU KNOW THIS STORY?
UN WOMEN / VIOLENCE AGAINST WOMEN IN EGYPT
FP7/CAI Cairo EGYPT
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
'TIL DEATH DO US PART
TOBACCO FREE JORDAN / AWARENESS CAMPAIGN
WUNDERMAN Amman JORDAN
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
THE ROAMING PUPPET
SAUDI TELECOM COMPANY - STC / ROAMING SERVICE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
AS REAL AS YOUR DIRTY LAUNDRY
PROCTER & GAMBLE / TIDE
LEO BURNETT BEIRUT LEBANON
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
CHIPSY 90 MILLION SMILES
PEPSICO INTERNATIONAL / CHIPSY
IMPACT BBDO Cairo EGYPT
Bronze
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
MOTHER TO A GENERATION
NIDO / CHILDREN’S MILK POWDER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
MEET THE FAMILY
NESCAFE / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
FA3EIL KHEIR
MOBINIL / TELECOMMUNICATION
UM MENA Giza EGYPT
IT BELONGS ONLINE
MOBINIL / TELECOMMUNICATION
FP7/CAI Cairo EGYPT
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
WHERE WILL I MEET YOU?
LIWA MINOR FOOD & BEVERAGES LLC / THE COFFEE CLUB
BLUE APPLE Dubai UNITED ARAB EMIRATES
INTEGRATED CAMPAIGN
LABOUR FUND (TAMKEEN) / BAHRAIN DEVELOPMENT
MEMAC OGILVY & MATHER BAHRAIN Manama BAHRAIN
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
STEP UP FOR LIFE
JOHNSON & JOHNSON / ONE TOUCH
INITIATIVE Dubai UNITED ARAB EMIRATES
#THRILLOFTHECHASEDXB
JAGUAR LAND ROVER MENAP REGION / AUTOMOTIVE
CREATE MEDIA GROUP Dubai UNITED ARAB EMIRATES
MYLAND ATL
JAGUAR LAND ROVER MENAP / MYLAND
MEC MENA Dubai UNITED ARAB EMIRATES
SAVE STEVE'S JOB
INSYDO / WEBSITE & APP
OMD Dubai UNITED ARAB EMIRATES
Short List
20TH ANNIVERSARY CAMPAIGN
HOME CENTRE / RETAIL - FURNITURE & HOME ACCESSORIES
HOME CENTRE Dubai UNITED ARAB EMIRATES
THE NUTRIQUEST CAMPAIGN
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE
#OURUAE
GMC / AUTOMOTIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE GREEN GENIE
ETISALAT / RAMADAN DATA PACKAGE
INITIATIVE Cairo EGYPT
ELECTRONICS ON THE DOT
EROS GROUP / WWW.EROSDIGITALHOME.AE
BLUE APPLE Dubai UNITED ARAB EMIRATES
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT
SING FOR ABDO
DUBAI CHANNELS NETWORK / FANAN AL ARAB MOHAMAD ABDO
INITIATIVE Dubai UNITED ARAB EMIRATES
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Silver
FREE TO GROW
DUBAI AIRPORT FREEZONE / DUBAI AIRPORT FREEZONE
BLUE APPLE Dubai UNITED ARAB EMIRATES
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON
Short List
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
A WORLD OF WE
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES
CENTREPOINT FAMILY CLOCK
CENTREPOINT / IMPORTANCE OF SPENDING QUALITY TIME FOR FAMILIES
CENTRE POINT - LANDMARK GROUP Dubai UNITED ARAB EMIRATES
#GETTOKNOWMO
CENTREPOINT / MEN’S HEALTH AWARENESS
CENTRE POINT - LANDMARK GROUP Dubai UNITED ARAB EMIRATES
TAKING ARABIAN FAIRY TALES PLACES
CENTRAL TRADE & AUTO CO / TOYOTA
J. WALTER THOMPSON JORDAN Amman JORDAN
THE JOURNEY OF ABLA FAHITA
CBC / ENTERTAINMENT
J. WALTER THOMPSON ENTERTAINMENT Cairo EGYPT