Brand | LISTERINE |
Product/Service | TOLETRIES & PHARMACY |
Entrant | J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES |
Category | Illustration |
Entrant Company
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
Listerine is a clinically proven daily use mouthwash. Used in addition to brushing, it eliminates up to 99% (in vitro) of the bacteria that forms dental plaque and acts in those areas that a toothbrush can’t reach.
Thanks to its essential ingredients, it leaves your mouth feeling fresh.
The Brief
We were asked to come up with a solution where consumers use Listerine more often.
How the final design was conceived
Interactions are more pleasant when people have good breath. We wanted people to realise this so they made Listerine a part of their dental habit.
That said, the world has become a more crowded place, meaning less personal space. Using a satirical tone, we decided to showcase how during times of such space crunch it’s the little details of personal hygiene that can make our experience with each other a more pleasant one.
Indication of how successful the outcome was in the market
Not applicable
Credits
Chafic Haddad |
J. Walter Thompson - Dubai |
Chief Creative Operations Officer |
Ramsey Naja |
J. Walter Thompson - Dubai |
Chief Creative Officer |
Gautam Wadher |
J. Walter Thompson - Dubai |
Creative Director |
Akhilesh Bagri |
J. Walter Thompson - Dubai |
Creative Director |
Prabhakar Iyer |
J. Walter Thompson - Dubai |
Co-Head of Strategic Planning |
Willie Ryan |
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Illustrator |