2016 Winners & Shortlists

Brief Explanation

Listerine is a clinically proven daily use mouthwash. Used in addition to brushing, it eliminates up to 99% (in vitro) of the bacteria that forms dental plaque and acts in those areas that a toothbrush can’t reach. Thanks to its essential ingredients, it leaves your mouth feeling fresh.

The Brief

We were asked to come up with a solution where consumers use Listerine more often.

How the final design was conceived

Interactions are more pleasant when people have good breath. We wanted people to realise this so they made Listerine a part of their dental habit. That said, the world has become a more crowded place, meaning less personal space. Using a satirical tone, we decided to showcase how during times of such space crunch it’s the little details of personal hygiene that can make our experience with each other a more pleasant one.

Indication of how successful the outcome was in the market

Not applicable