Brand | KENWOOD |
Product/Service | HOME APPLIANCES |
Entrant | J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES |
Category | Posters |
Entrant Company
|
J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
|
Production Company
|
LITEMATTER Fujairah, UNITED ARAB EMIRATES
|
Brief Explanation
Kenwood has been proudly manufacturing cutting edge, stylish and efficient kitchen appliances since 1947. As the expert in food preparation, Kenwood products enhance your enjoyment of cooking, producing consistently high quality results with the greatest of ease.
The Kenwood Chef Sense gives you ultimate control over all your recipes. With over 20+ attachments it helps make food preparation even easier and more efficient.
The Brief
We were asked to create a campaign that highlights a few of the features of the Kenwood Chef Sense – a machine that’s capable of performing 20 different functions, offering maximum ease to the user.
How the final design was conceived
The Chef Sense is one of the most efficient products in the food processing segment. We wanted to highlight the contrast between conventional way of cutting/chopping/juicing as opposed to the Chef Sense way of doing the same things.
We brought out the efficiency and multi-functionality of the Chef Sense by comparing it to other ways people usually go about slicing/chopping/juicing fruit and vegetables, and the risks or discomfort that lies therein, in a light hearted manner.
Indication of how successful the outcome was in the market
Not applicable
Credits
Chafic Haddad |
J. Walter Thompson - Dubai |
Chief Creative Operations Officer |
Gautam Wadher |
J. Walter Thompson - Dubai |
Creative Director |
Akhilesh Bagri |
J. Walter Thompson - Dubai |
Creative Director |
Shine KM |
J. Walter Thompson - Dubai |
Senior Art Director |
Mahesh Powar |
J. Walter Thompson - Dubai |
Senior Art Director |
Prabhakar Iyer |
J. Walter Thompson - Dubai |
Co-Head of Strategic Planning |
Daniel Botezatu/Litematter |
|
Photographer |
Stephanie Pagani |
J. Walter Thompson - Dubai |
Account Director |
Maha Mahgoub |
J. Walter Thompson - Dubai |
Senior Account Manager |