2016 Winners & Shortlists

Brief Explanation

Kenwood has been proudly manufacturing cutting edge, stylish and efficient kitchen appliances since 1947. As the expert in food preparation, Kenwood products enhance your enjoyment of cooking, producing consistently high quality results with the greatest of ease. The Kenwood Chef Sense gives you ultimate control over all your recipes. With over 20+ attachments it helps make food preparation even easier and more efficient.

The Brief

We were asked to create a campaign that highlights a few of the features of the Kenwood Chef Sense – a machine that’s capable of performing 20 different functions, offering maximum ease to the user.

How the final design was conceived

The Chef Sense is one of the most efficient products in the food processing segment. We wanted to highlight the contrast between conventional way of cutting/chopping/juicing as opposed to the Chef Sense way of doing the same things. We brought out the efficiency and multi-functionality of the Chef Sense by comparing it to other ways people usually go about slicing/chopping/juicing fruit and vegetables, and the risks or discomfort that lies therein, in a light hearted manner.

Indication of how successful the outcome was in the market

Not applicable