2016 Winners & Shortlists

Brief Explanation

Kenwood has been proudly manufacturing cutting edge, stylish and efficient kitchen appliances since 1947. As the expert in food preparation, Kenwood products enhance your enjoyment of cooking, producing consistently high quality results with the greatest of ease. Kenwood electric four-slice toasters come in a range of sizes, colours and finishes and can be relied upon to serve up perfectly browned slices time after time.

The Brief

We were asked to create a campaign that showcased the clear benefit of the Kenwood 4 slot toaster in the life of a modern family.

How the final design was conceived

The modern family is a busy one and rarely has time for breakfast together. We wanted to show how the 4 slice toaster is perfect for these families or working individuals who live together, as everyone gets their share simultaneously. We brought out the speed and efficiency of the 4 slice toasters by showing how the entire family flies out of the house together in a manner that’s made to look like bread flying out of a toaster. A strong metaphor with the insight ‘made for the morning rush’.

Indication of how successful the outcome was in the market

Not applicable