2016 Winners & Shortlists

Brief Explanation

Young working population who in todays competitive work environment oft times forget about the little pleasures of life, while getting too involved in their schedule.

The Brief

Tempt the target audience by subconsciously reminding that even in between their tedious day at work, they can sneak a break.

How the final design was conceived

We took two extremely boring tools of work, the excel worksheet and the day planner, something our target audience is well familiar with, and within them integrated a 4 finger KitKat bar. The cheeky nature of the ad, certainly brings a smile to the face.

Indication of how successful the outcome was in the market

These ads are a way of telling the TG to not take life so seriously. Even in their most horrid hours at work, a break cold always helps act as refresher. The ads themselves broke the monotony of conventional ads, where we entered the world of these hardworking young professionals, showed them something extremely familiar, but put a twist with a the all too popular ‘Have a break have a KitKat’ tag.