2016 Winners & Shortlists

Brief Explanation

Kairo is an award-winning independent agency, built as an agile and young company, whose purpose is to create ideas under solid strategic platforms that build strong brands and make them flourish in a supersonic changing world.

The Brief

KAIRO was launching its new digital arm, in a market saturated with hundreds of companies, ranging from shops that fill Facebook pages with posts aiming to monetise through dodgy digital media commissions, to companies creating mediocre content and pushing it down fans throats. Known in the market for creating media neutral content that has a very high strike rate of getting high organic reach aka viral content, KAIRO needed to introduce its new digital arm in a way that allows Marketing Directors to touch a clear difference from the cluttered PowerPoint presentations they see from competitors. This piece also needed to show KAIRO’s approach to digital and how ideas can start from anywhere and not just from social media platforms.

How the final design was conceived

We thought of creating a WORLD to best describe how today's communication works, highlighting KAIRO's unique thinking and creativity in the market. The solution was a simple analogy designed and crafted beautifully in a DM kit to work as a tangible tool to explain how KAIRO’s Digital Experience works, and how a great idea is the epicentre of all success.

Indication of how successful the outcome was in the market

We printed 10 of KAIRO’s Digital DM kits and presented to 10 potential clients, which resulted in 8 new business wins including 2 multinational brands, and very positive word of mouth among marketers, creating interest in KAIRO for and beyond digital work from 12 new potential businesses. More KAIRO DM kits are in print as the demand is getting higher.