VALENTINE'S SURVIVAL GLASSES
Brand | THE BAKERY SHOP |
Product/Service | TBS |
Entrant | KAIRO Cairo, EGYPT |
Category | Promotional Item Design |
Entrant Company
|
KAIRO Cairo, EGYPT
|
Advertising Agency
|
KAIRO Cairo, EGYPT
|
Brief Explanation
TBS, Egypt's leading Bakery shop, is known for constantly providing its customers with innovative baked products that have never before been offered in Egypt.
The Brief
In 2016 TBS wanted to engage their millennial customers during Valentine's, with an idea that matches the brand's innovative persona at a minimum budget.
How the final design was conceived
We started by researching our core target, the millennials, to understand their attitude towards the occasion of Valentines.
We also researched the activities of other brands in Valentines in past years.
Our conclusion was simple:
In order to engage, and get the attention of millennials, we needed to go the opposite direction of the whole cheesy LETS CELEBRATE LOVE TREND.
Then the Valentine Survival Glasses were born.
Indication of how successful the outcome was in the market
The Valentine Survival Glasses are simple cardboard glasses with a filter that changes everything red to orange. The TBS orange.
The social media engagement increased by an unprecedented 400% when the glasses came out, and sales increased by 50% during the 48hours before Valentine.
Credits
Hesham Ellabban |
KAIRO |
Executive Creative Director |
Montasser Khalil |
KAIRO |
Creative Director |
Sameeh Selim |
KAIRO |
Head Planner |
Mahmoud Dogheim |
KAIRO |
Senior Planner |
Sara El Sherbiny |
KAIRO |
Planner |
Nora Aly |
KAIRO |
Art Director |
Sarrah Abdelrahman |
KAIRO |
Writer |
Walaa Abu El Aeinen |
KAIRO |
Digital Media Head |
Mohamed Abd El-Hamid |
KAIRO |
Social Media Manager |
Hazem Ragheb |
KAIRO |
Graphic Designer |