2016 Winners & Shortlists

Brief Explanation

G is a Green NGO committed to providing effective solutions for businesses and organizations. It focuses on promoting a healthier environment, a cleaner earth and a more sustainable future. G's multinational consulting team consists of a wide range of environmental consulting professionals, certified engineers, landscape and urban architects, and LEED APs.

The Brief

While the Lebanese still take pride in their green country, they are not aware that their thoughtless waste of water has a direct effect on the loss of forests in Lebanon. G needed an idea that would change their perception.

How the final design was conceived

To grab the Lebanese’s attention, we needed to directly demonstrate the impact of their water wasting habits. A direct mailer was created, replicating the Lebanese flag while only using eco-friendly material for the box. At the center was a cedar tree, the national emblem of our country, made out of soap. Once the soap is removed, the Lebanese flag loses its tree. Hanging from our cedar made of soap, is a small message that made a big point: “the more you use water, the faster I disappear”. That’s exactly what happens. Use after use, with running water, the cedar disappears. The direct mailer also carried a few simple tips on how to reduce daily water waste.

Indication of how successful the outcome was in the market

The cedar shaped soap was sent to 60 bloggers, influencers and key political figures around Lebanon. The net and media quickly picked up, and using water responsibly became a top of mind subject of discussion. Renowned Lebanese bloggers and local cultural networks shared and reposted the initiative such as nogarlicnoonions, Lebtivity, LebaneseHeadlines, Blog Baladi, Jo’s Box to name a few.