| Brand | COCA-COLA |
| Product/Service | COCA-COLA NEW CAN |
| Entrant | J. WALTER THOMPSON BEIRUT, LEBANON |
| Category | Posters |
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Entrant Company
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J. WALTER THOMPSON BEIRUT, LEBANON
|
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Advertising Agency
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J. WALTER THOMPSON BEIRUT, LEBANON
|
Brief Explanation
The new Coke can is the tallest in its competing category in Lebanon, because of its new sleeker design and the fact that is has 25ml extra for the same price.
The Brief
Create a piece of communication to be used in-store that portrays the new long Coke can as the longest.
How the final design was conceived
A Giraffe is tall, the tallest in its habitat. So is the new Coke can.
Indication of how successful the outcome was in the market
Although the poster was placed in small mini markets, it made its way online and gathered quite a bit social media traction.
Credits
| Nicolas Geahchan |
J.Walter Thompson Beirut |
Executive Creative Director |
| Paola Mounla |
J.Walter Thompson Beirut |
Associate Creative Director |
| Elie Nasr |
J.Walter Thompson Beirut |
Art Director |
| Tarek Haddad |
J.Walter Thompson Beirut |
Managing Director |
| Billy Baz |
J.Walter Thompson Beirut |
Account Director |
| Maya Abou Jamous |
J.walter Thompson Beirut |
Account Manager |
| Maria Lyan |
J.Walter Thompson Beirut |
Account Executive |
| Islam Eldessouky |
The Coca-Cola Company |
Head Of Integrated Marketing Communications |