2016 Winners & Shortlists

Brief Explanation

Aqua Delta has been consistent increasing their sales, their main consumers were hotels, but after the Egyptian revolution, the brand faced so many threats as their main consumer was no longer able to afford as before. Accordingly, they decided to uplift their brand identity, work more on a strategy and brand positioning which was done from our side, and start targeting B class as core target, C class are not that much likely to purchase mineral water, and they wanted to just appeal to A class, as Nestle & Dasani are market leaders targeting A class as they are perceived as international brands.

The Brief

The client's Business objective was to uplift the brand identity, making sure he gains market share of both B & C class, and appealing to A class. Making sure they start penetrating the consumer's market away from the B2B only approach.

How the final design was conceived

Extensive research was made even before starting the design, the design was derived from the brand identity, the brand idea; It keeps you alive, before finalizing the design we made sure we understand the consumer's perspective when comparing mineral water bottles, and we reached the optimum design, which is a transparent one.

Indication of how successful the outcome was in the market

Consumers started to notice the brand's existence on shelf, they even started favoring it as it does appeal to them, and is very much tempting because of its transparent look.