2016 Winners & Shortlists

Brief Explanation

Zinzana is a movie, psychological thriller targeting audiences male 15+ Logline: A man finds himself in a jail cell as a killer plots a dangerous game on the other side of the bars.

The Brief

The strategy behind the key art for Zinzana was to balance the presence of the two leads and amplify the tension between them. Toe the line between the Horror and Thriller genres, to communicate the unique style of Zinzana. It should feel claustrophobic and visceral, but not go so far into Horror that the audience doesn't know what to expect of the experience.

How the final design was conceived

The Refinery dug through whatever assets we could find, quickly realizing that a solution would take more than simple "heads in the sky". We offered several solutions that creatively brought our hero & villain together; and in discussion with the client, the final poster emerged.

Indication of how successful the outcome was in the market

Each character exists in his own space, with the hero telling us all is not right with what appears to be a normal police officer. The texture sets up the idea of a horror film, as does the expression of the hero. But the tight crop on both characters tells us that each is a major player in a cat-&-mouse narrative. That "cat & mouse" theme was key to the entire campaign, from the "mousetrap" design of the teaser. it established a theme, and brand, for the project.