| Brand | SPLASH FASHIONS |
| Product/Service | FASHION CLOTHING |
| Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Category | Promotional Item Design |
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Entrant Company
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THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Splash is one of UAE’s happening fashion brand, known for its edgy and bold designs. Coming from its stable, ‘We Love Pants’ provoked people’s perception with its witty visuals.
The Brief
Splash wanted ‘We Love Pants’ to develop a quirky character and voice that can help it differentiate from the rest.
How the final design was conceived
Staying true to the campaign, ‘Assess love pants’, we designed three tags corresponding to the three types of fits.
Indication of how successful the outcome was in the market
The witty tags made ‘We Love Pants’ to stand out in the multi-brand outlets. Inducing trials, post which the fit and the fabric of the trousers sealed the deal.
Credits
| Alok Gadkar |
The Classic Partnership Advertising |
Executive Creative Director |
| Alok Gadkar |
The Classic Partnership Advertising |
Creative Director |
| Ashwin Pednekar |
The Classic Partnership Advertising |
Art Director |
| Alok Gadkar |
The Classic Partnership Advertising |
Art Director |
| Prakash Elumalai |
The Classic Partnership Advertising |
Copywriter |
| Pulkit Vasisht |
The Classic Partnership Advertising |
Account Director |
| Deshmukh Vitthal |
The Classic Partnership Advertising |
Agency Producer |