2016 Winners & Shortlists

Brief Explanation

Aster is one of UAE’s leading Medical Centre network catering to the growing middle class population. It roped in new doctors for its Dermatology Department and that’s precisely when the opportunity rose.

The Brief

Aster wanted business cards for its Department of Dermatology that gave more than just address and contact numbers. Coincidentally, the weather gave us a cool idea.

How the final design was conceived

After lot of printing and printing again, we shortlisted three designs that needed less or moderate exposure to the sun. Plus we chose a mute palette for the entire series, colour coding the skincare department.

Indication of how successful the outcome was in the market

The suntan tattoo business cards clicked instantly with the sun-lovers, to the extent Aster’s outpatients started asking doctor's for an extra card just for its DIY tattoo.