Brand | ASTER MEDICAL CENTRE |
Product/Service | DERMATOLOGY DEPARTMENT |
Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
Category | Publications & Brand Collateral |
Entrant Company
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THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Aster is one of UAE’s leading Medical Centre network catering to the growing middle class population. It roped in new doctors for its Dermatology Department and that’s precisely when the opportunity rose.
The Brief
Aster wanted business cards for its Department of Dermatology that gave more than just address and contact numbers. Coincidentally, the weather gave us a cool idea.
How the final design was conceived
After lot of printing and printing again, we shortlisted three designs that needed less or moderate exposure to the sun. Plus we chose a mute palette for the entire series, colour coding the skincare department.
Indication of how successful the outcome was in the market
The suntan tattoo business cards clicked instantly with the sun-lovers, to the extent Aster’s outpatients started asking doctor's for an extra card just for its DIY tattoo.
Credits
Alok Gadkar |
The Classic Partnership Advertising |
Executive Creative Director |
Alok Gadkar |
The Classic Partnership Advertising |
Creative Director |
Prakash Elumalai |
The Classic Partnership Advertising |
Associate Creative Director |
Unnati Malhotra |
The Classic Partnership Advertising |
Art Director |
Alok Gadkar |
The Classic Partnership Advertising |
Art Director |
Prakash Elumalai |
The Classic Partnership Advertising |
Copywriter |
Nasir Rauf |
Nasir Rauf |
Photographer |
Deshmukh Vitthal |
The Classic Partnership Advertising |
Agency Producer |