2016 Winners & Shortlists

Brief Explanation

Lenovo wanted to launch the Yoga 900 laptop. This 13-inch 2-in-1 laptop is the world’s thinnest convertible with an elegant and durable watchband strap. Aside from it’s amazing technical specifications, the Yoga 900 is a highly adaptable device, with four usage modes including laptop, stand, tent and tablet. Think up an innovative way to launch the Yoga 900 - the world’s thinnest 2-in-1 laptop. Showcase its actual sleek and slender feature on a budget!

The Brief

The products’ slimness had to be seen to believed.

How the final design was conceived

So we simply put the actual product on the poster. An open Lenovo Yoga 900 that was so thin, it actually looked like an image. This demonstrated the size, sleekness, elegance, durability and adaptability of the device. It also gave customers an opportunity to touch and experience the product.

Indication of how successful the outcome was in the market

Customers were quite intrigued by the display. It took them a while to accept the fact that it was an actual device and not just an image. They were extremely impressed with the size, sleekness and flexibility of the device. Not only did this drive sales but Lenovo has emerged as a leader and a brand of choice, in the 2-in-1 category.