2016 Winners & Shortlists

Brief Explanation

Al Takattul is a socially committed NGO that aims to revive the forgotten social and educational values that possess the answer to Lebanon’s existing problems. The organization believes in supporting the ambitions of the youth, regardless of their background, and also seeks to set up sustainable initiatives that will improve the environment and economy of Lebanon.

The Brief

Al Takattul felt that the UAE National Day would be the ideal occasion to thank the UAE and its leaders for their love and support extended to the Lebanese people. They wanted to send a token of thanks to a list of eminent personalities and leaders of the country but wanted to make it stand out from the other greetings or gifts they would be receiving on this occasion.

How the final design was conceived

Since Al Takattul’s token of appreciation was going out to VIP and the crème de la crème of UAE, it had to look world-class. We wrote a song, composed it, got it produced and recorded. But that was only the beginning. Delivering this output should be in the most magnificent style as well. That’s when we came up with the idea of an elegant leather box. The box contained a personalized message for each recipient, a CD of the song and a pill speaker that would play automatically once the box was opened. We designed the box and the CD sleeve, handpicked the leather and detailed every single element that made this mailer a much-appreciated keepsake.

Indication of how successful the outcome was in the market

The Al Takattul’s token of appreciation to the UAE and its leaders was hand-delivered to over a hundred VIP. The song was an instant hit. The recipients loved the gesture and commended the organization for their efforts to produce something of this quality. The recipients were instantly curious to know about Al Takattul and its activities. The organization got congratulatory calls and messages from many of the UAE’s leading personalities who applauded the efforts to uplift the lives of the Lebanese youth. They offered their help and support in Al Takattul’s mission to create a better future for the young people of Lebanon. So, through a small gesture, the relatively new organization got immediate recognition on a regional scale and received the support of UAE’s great leaders.