2016 Winners & Shortlists

Brief Explanation

Dubai Design Week is the leading design event in the Middle East area. With the identity, we wanted to highlight Dubai’s position as an international and regional hub for design and ideas. Dubai Design Week will take place from 26 – 31 October, 2015. The design showcase not only establishes the city as the regional capital for design but also as a global meeting point for the international design community. Design-dedicated events, activities and projects across the city will celebrate the best in design both regionally and internationally.

The Brief

Dubai Design Week is a weeklong event that happens every year across the city of Dubai. The week has been launched to serve the demand of an increasing appetite for design in the Middle East. The objective of the Design Week is to be the umbrella of the different events that are taking place in Dubai during the last week of October (26th – 31st October). The idea is that Dubai is a great meeting point for a lot of people, and they want to increase the demand and nurture the design for good design in the region.

How the final design was conceived

We illustrated this by creating a logo with the letters DXB. The letters not only mean Dubai but also stand for design across borders. The agency's proven and engaging process involved our creatives & strategists to work directly with the client in an engaging process that brings the Design Week brand alive from day one. Our process began with a workshop to engage the team and gain insights and inspiration to fuel the concept and brand creation and design. Moving forward to the sketchbook, final concept development, and finally implementation.

Indication of how successful the outcome was in the market

As the local and international design enthusiasts and professionals ready to converge on Dubai for its inaugural design festival, an instantly memorable identity for Dubai Design Week has been revealed. The event’s graphic logo is one of duality, reflecting not only the city’s iconic acronym but also Dubai’s position as an international and regional hub for design and ideas - design across borders. The identity is international in outlook, collaborative and modern. Managing Director of the agency also commented: "The agency was founded with a vision to combine international design with local insight. We created the Dubai Design Week brand to reflect this vision, and by assembling a multi-diverse team of designers and strategists from the United Arab Emirates, Saudi Arabia, Finland, and the United Kingdom, we were able to create a brand that was fit for a global design week."