2015 Winners & Shortlists

HELLO HAPPINESS PHONE BOOTH

Gold

Case Film

Presentation Board

BrandTHE COCA-COLA COMPANY
Product/ServiceCOCA-COLA
EntrantY&R DUBAI, UNITED ARAB EMIRATES
CategorySpecial Build
Entrant Company Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency Y&R DUBAI, UNITED ARAB EMIRATES

Execution

We created and installed phone booths that accept Coca-Cola bottle caps instead of coins at labour camps across the UAE, enabling poor workers to make a free 3-minute international phone call home.

Credits

Name Company Role
Shahir Zag Y&R Dubai Chief Creative Officer
Shahir Zag Y&R Dubai Creative Director
Ash Chagla Y&R Dubai Executive Creative Director/Creative Director
Kalpesh Patankar Y&R Dubai Executive Creative Director/Creative Director
Ash Chagla Y&R Dubai Copywriter
Athina Afton Lalljee Y&R Dubai Copywriter
Kalpesh Patankar Y&R Dubai Art Director
Khaled Said Y&R Dubai Art Director
Emile Atallah Y&R Dubai Group Business Director
Nora Ferneine Y&R Dubai Account Director
Carl Ghossoub/Dima Malaeb Y&R Dubai Account Executive
Sam Eid/Subash Mishra Y&R Dubai Head Of Production/Post Production Supervisor
Ivar Siosteen/Larry Gueco/Jose Garcellano Pixel Plus Media Production Design Engineer/Technical Producer
Val Pasquil/Nikul Parek/Murkje De Paz Pixel Plus Media Technical Producer
Manasvi Gosalia/Neelay Shah Dejavu Executive Producer/Director
Wilbur D'costa/Brenton Afonso Mango Jam Studio Executive Producer/Composer
Islam El Dessouky Coca-Cola Middle East Integrated Marketing Communications Manager
Amina Ijaz Coca-Cola Middle East Group Brand Manager
Effie Kontopoulou Coca-Cola Middle East Marketing Manager
Tolga Cebe Coca-Cola Middle East Marketing Manager/Middle East
Munther Al Sheyyab Y&R Dubai Strategic Planner
Antoine Tayyar Coca-Cola Middle East Director Public Affairs & Communications