2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Use of mobile technology
THE HASHTAG PLAYLIST
GOOD NIGHT / GOOD NIGHT DRINK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
S5 BRINGS YOU THE WEATHER
SAMSUNG KSA / SMARTPHONE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
YASHUB
YAS MARINA CIRCUIT / MOTOR SPORTS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
PEPSI GOAL
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES NOVALIA
Cambridge
UNITED KINGDOM
Short List
IKIGAI
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
UNITED ARAB EMIRATES
PEPSI - PASS THE BALL
PEPSICO / PEPSI
OMD Dubai UNITED ARAB EMIRATES
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A02 Mobile websites and web applications
MYLAND
LAND ROVER / LAND ROVER
WUNDERMAN DUBAI Dubai UNITED ARAB EMIRATES
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
#ALLIN ARENA
ADIDAS / FIFA WORLD CUP
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A03 Mobile applications
PEPSI GOAL
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
YASHUB
YAS MARINA CIRCUIT / MOTOR SPORTS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
GLUU.ME
WIRE / GLUU.ME MOBILE & WEB SOCIAL NETWORK
WIRE Zagreb CROATIA
GNTRKCLL MOBILE APPLICATION
TURKCELL / GNTRKCLL
WANDA DIGITAL Istanbul TURKEY
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
Short List
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES NOVALIA
Cambridge
UNITED KINGDOM
DOVE SMILE ALARM
DOVE / HAIR THERAPY RANGE
WUNDERMAN DUBAI Dubai UNITED ARAB EMIRATES
TOUCH LEB KEYS
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON
Silver
A04 Messaging for mobile
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
TOUCH LEB KEYS
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON
Bronze
A05 Mobile games
ENDING THE BATTLE
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
COKE STUDIO INSTAFUSION
COCA-COLA MIDDLE EAST / COKE STUDIO
CHEIL MENA Dubai UNITED ARAB EMIRATES
BIRELL TURBO
AL AHRAM BEVERAGES COMPANY / ENERGY DRINK
STARCOM MEDIAVEST GROUP Cairo EGYPT
PEPSI GOAL
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A06 Mobile advertising
SAMSUNG - BREAKING BOUNDARIES
SAMSUNG / ELECTRONICS
INMOBI Dubai UNITED ARAB EMIRATES
A07 Social for mobile
VOLKSWAGEN INSTAPARKING
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN PARK ASSIST
MEMAC OGILVY Dubai UNITED ARAB EMIRATES BLUE CACTUS FILMS
Dubai
UNITED ARAB EMIRATES
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
#ALLIN ARENA
ADIDAS / FIFA WORLD CUP
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
GLUU.ME
WIRE / GLUU.ME MOBILE & WEB SOCIAL NETWORK
WIRE Zagreb CROATIA
SHAABIYAT - LIVE CARTOON
DUBAI MEDIA INCORPORATED / TV STATIONS
INITIATIVE Dubai UNITED ARAB EMIRATES
THE HASHTAG PLAYLIST
GOOD NIGHT / GOOD NIGHT DRINK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
KITTEN PLAY
ITP - TIME OUT DUBAI / TIME OUT DUBAI MAGAZINE
FACE TO FACE Dubai UNITED ARAB EMIRATES
TWITTER RADIO
SUNO FM / RADIO STATION
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
UNITED ARAB EMIRATES
COKE STUDIO INSTAFUSION
COCA-COLA MIDDLE EAST / COKE STUDIO
CHEIL MENA Dubai UNITED ARAB EMIRATES
ENDING THE BATTLE
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
B01 Integrated Mobile Campaigns
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
Short List
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
PEPSI - PASS THE BALL
PEPSICO / PEPSI
OMD Dubai UNITED ARAB EMIRATES
TWITTER RADIO
SUNO FM / RADIO STATION
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
UNITED ARAB EMIRATES
THE HASHTAG PLAYLIST
GOOD NIGHT / GOOD NIGHT DRINK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
GAVISCON, HEARTBURN BE GONE!
RECKITT BENCKISER, GAVISCON / GAVISCON
ZENITH MENA Dubai UNITED ARAB EMIRATES
UAE NATIONAL DAY
ETISALAT / TELECOMMUNICATIONS
INITIATIVE Dubai UNITED ARAB EMIRATES
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON