2015 Winners & Shortlists

Creative Execution

• We created a mobile app that can, through Geo Fencing, and push notification allows users to monitor highly corrupt areas of the lebanese cities using Google maps tracking all governmental building and facilities tying the services offered to the corruptions levels. • The primary function is to allow people to report corruption through a very easy and intuitive interface. Reports can be anonymous or signed, geo-tagging will link instances of corruption to areas they occurred. • The “news” and “how to” are the informative/educational sections where the objective is to educate people on how corruption can hurt you and how to avoid it.

To date, reports on line amount to 3.4 billion liras. In a country of 4 million, the campaign got 51 Million impressions & $2.6 Million of earned media. It was featured in 12 regional and international TVs, 14 magazines, 9 NPs, 5 blogs, and over 30 websites. 487 volunteers recruited in 3 months. 1.598 bribery reports gathered. 2.737 mobile App downloads. 61.541 views on YouTube. 32 Shops “opened” across Lebanon. 4 Booths ‘opened’ in 4 universities. A reporting car went across 26 districts, covering 5.261 km in a country of 10.452 km2. 4 Street Guerrilla activations in Greater Beirut. 3 vending machines across 3 theatres. The data gathered allowed SED to issue 2 reports on Jan/Feb 2015 used as a reference by the media/banking authorities. On Jan 26, SED closed the first “shop” in Lebanon by helping develop, sustain and replicate a fully DIGITIZED AND CORRUPT FREE Police Station.

Corruption in Lebanon is everywhere. It lives in an economy of its own feeding on everything; and as a result, the fight against it seems hopeless. But the truth is, corruption acts exactly like a private business: The more you buy from it, the more it grows. And so we wanted corruption to go Bankrupt. Through guerilla marketing, a PR stunt, outdoors, an online movie we brought to life the Country’s Corner Shop called “Lebanon4sale” and invited people to close it down by reporting corruption. All this ecosystem was created to lead people to our reporting website (and mobile application). At the end, the ease, safety and engagement of the reporting mechanism allowed our client to gather data and quantify incidents involving corrupt practices in Lebanon.