2015 Winners & Shortlists

Creative Execution

The app was launched in MENA via a series of interactive banners and Youtube mastheads. The Pepsi social media page and influencers also helped in creating propaganda. All communications drove the users to the website where users were asked to download the app from Google Play or Apple App Store. The website also served as a live window for the city matches and as a gaming platform for the non-mobile users. This thematic game lived for 3 months in Jeddah, Riyadh, Abha, Dammam, Doha, Muscat, Manama, Dubai, Abu dhabi, Kuwait City, Beirut, Erbil, Baghdad, Amman, Irbid and Zarqa.

The app was live in 16 cities and had more than 70,000 downloads. More than 112,000 matches were played. The app received 4 Stars.

Pepsi preempted that the media would be cluttered with the official sponsor’s communications during the 2014 football world cup and wanted to create something that would make them standout. A simple observation of the rapidly growing mobile penetration rate led to the creation of Pepsi Goal – a mobile game, which turned a city into a gigantic digital football field and its residents into footballers.