2015 Winners & Shortlists

Creative Execution

The MYLAND hub was designed to be device-responsive with easy-to-browse scrolling, punctuated by clean click-throughs to different sections. The tiled interface follows a clean design style, while the user experience is made seamless: be it for watching video, reading an article or joining in through social logins.

As this is an ongoing, yearlong campaign, the jury is still out on the results. However, within just a few months, it has attracted significant video and content views along with a growing increase in the user-generated content.

Land Rover was launching its first, long-term regional online campaign to bridge its legendary past in the region with the promising future: ARDHI (MYLAND). And it needed a hub to hold together the hours of original video and written content as well as the user-generated campaign content from its social channels. In order to make it appealing across devices, a tiled interface was chosen as the foundation.