2015 Winners & Shortlists

Results and Effectiveness

Given the fact that the campaign was targeted to a select audience and mass public involvement was not our objective, the BKP Message to Space campaign saw significant engagement with clutter-breaking Radio and Print ads in alien languages and generous Online engagement that resulted in new business leads.

Creative Execution

The Media Team targeted Campaign Magazine, a key Advertising and Marketing opinion- driver, to launch our Print ads. Print linked to YouTube videos and a short film, in which unique content engaged our intended audience. Radio in Alien language provided the perfect medium in which to bring the singular audio experience of our communication to life.

Insights, Strategy and the Idea

The BKP Message to Space integrated campaign sought to raise awareness of BKP Media Group’s audio production solutions amongst the Advertising and Marketing community. Our message was single-minded: BKP can reach any audience. Its dramatization took the form of communications in Print, Online and Radio in which the languages of Star Wars, Star Trek and Avatar were used. Working with global experts in Huttese, Klingon and Na’vi, we developed fluent written and audio messages in these alien languages and applied them across media, highlighting how, if you have something to say, BKP has the power to get your message to your intended target, no matter who that target may be.