2015 Winners & Shortlists

Results and Effectiveness

Our low cost, simple remote control stickers distributed with new Mozaic TV subscriptions, generated word-of-mouth, resulting in more sticker demands by people, by both new and existing Mozaic TV customers. Extra 3,000 stickers were distributed.

Creative Execution

We asked every new Mozaic TV subscriber about the team that he's supporting during the World Cup. Then we added one extra element to the set up box as a little surprise. We created custom-made, branded Mozaic TV remote control with one team's colors/flag to feed into the egos of die-hard fans. So they can keep their teams close and mark their territories, sending a clear message to all living room intruders: WIN OR LOSE, THIS IS MY TEAM'S HOUSE.

Insights, Strategy and the Idea

How can Mozaic TV (provided by Ooredoo Qatar Telecom) reinforce its presence during the FIFA World Cup beyond just broadcasting live matches? How can we identify more with football fans and become more present where all the action takes place, in their living room where friends become foes? It's every man to himself, his ego and his team. It’s constant TV time while having one thing at hand, the remote control. So let's have the team colors/flag on one’s remote control as a direct engagement with the person’s emotional state and create a real proof that Mozaic TV isn’t just a broadcasting supplier, but also a true supporter.