2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
IKEA 30TH ANNIVERSAY
IKEA / IKEA
CARAT SAUDI ARABIA Jeddah SAUDI ARABIA
MASR WAHASHTONA
EGYPT TOURISM AUTHORITY / TOURISM PROMOTION
ENTOURAGE MARKETING & EVENTS Dubai UNITED ARAB EMIRATES
EMIRATES STARS OF TOMORROW
EMIRATES GROUP / AIRLINE, TOURISM & TRAVEL
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES
SHARE A COKE CAMPAIGN
COCA-COLA / COCA-COLA
FP7/CAI Cairo EGYPT
PRIDE OF UAE
FRIESLANDCAMPINA, MIDDLE EAST / CONSUMER PRODUCTS
BLINK EXPERIENCE INNOVATIVE COMMUNICATIONS Dubai UNITED ARAB EMIRATES
STAY STRONG CAMPAIGN
DUBAI HEALTH AUTHORITY / DUBAI AGAINST DIABETES
BENCHMARK MIDDLE EAST Dubai UNITED ARAB EMIRATES
LIVE LOVE LEBANON
MINISTRY OF TOURISM LEBANON / TOURISM
M&C SAATCHI MENA Beirut LEBANON
CUTTING THE COST OF FREE
QATAR GENERAL ELECTRICITY & WATER CORPORATION (KAHRAMAA) / TARSHEED
MEMAC OGILVY & MATHER Doha QATAR
ONLY THE LONELY
VOLVO / AUTOMOTIVE
INTERESTING TIMES Beirut LEBANON
INTEGRATED
LA COMPAGNIE LAITIÈRE / DÉLICE LBEN
MEMAC OGILVY LABEL Tunis TUNISIA
NEW YEARS EVE ON AL MARYAH ISLAND
MUBADALA REAL ESTATE / REAL ESTATE & INFRASTRUCTURE
MUBADALA Abu Dhabi UNITED ARAB EMIRATES
VOICE OF THE UNDERGROUND
AUDIO KULTUR / MUSIC MAGAZINE
DRIVE DENTSU Beirut LEBANON
MONOPOLY CAMPAIGN
MAF - CITY CENTRE / INTEGERATED CAMPAIGN TO DRIVE TRAFFIC TO THE MALL AND ENGAGE CONSUMERS
LOWE MENA Dubai UNITED ARAB EMIRATES
MICHELIN PDP CAMPAIGN
MICHELIN / TYRES
MEC Dubai UNITED ARAB EMIRATES
ALL THE FASHION. ALL THE FABULOUS. ALL LIVE FOR THE FIRST TIME.
UNILEVER / LUX
LOWE MENA Dubai UNITED ARAB EMIRATES
TODO BACKSTAGE CAMPAIGN
EDITA/TODO / CAKES
MAHDYS Cairo EGYPT
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
INSPIRED LIGHT
INFINITI / QX70S ELITE SPORT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
RENEWING THE BOND
NISSAN / KSA RELAUNCH
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PATROL THE CONQUEROR
NISSAN / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A WORLD RECORD FOR HOPE.
UNILEVER / OMO & COMFORT
LOWE MENA Dubai UNITED ARAB EMIRATES
MARATHON2015
OOREDOO QATAR / CORPORATE
LEO BURNETT DOHA Doha QATAR
OPEN UP. IT'S RAMADAN.
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
IKIGAI
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
MAGGI DIARIES
NESTLÉ / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
ABSURD MIX
MONDELEZ EGYPT FOODS / FMCG
J. WALTER THOMPSON CAIRO Cairo EGYPT
SORRY YOU'VE RAN OUT OF CREDIT
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO Cairo EGYPT
RAMADAN GIVES BACK!
VODAFONE EGYPT / RAMADAN GAMESHOW
J. WALTER THOMPSON CAIRO Cairo EGYPT
MOVE TO NOW
NIC BANK / MOBILE BANKING APP
SCANAD KENYA Nairobi KENYA
IT’S A MAN’S WORLD; IT’S A MAN’S WORD!
ROCHE LEBANON / BREAST CANCER AWARENESS CAMPAIGN
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
SETTING THE RECORD STRAIGHT
UNDP-LEBANESE ELECTORAL ASSISTANCE PROGRAMME / PUBLIC AWARENESS
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
THE RETURN OF THE EVIL CHILD CRIPPLER
UNICEF / PUBLIC AWARENESS
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
REVIVE CULTURE
MTV / MTV
IMPACT BBDO Beirut LEBANON
Short List
BALIKBAYAN THE NOKIAHOMECOMING
MICROSOFT MOBILE / MICROSOFT LUMIA
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Silver
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Silver
LEBANON4SALE
SAKKER EL DEKKEN (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
Bronze
STING LAUNCH CAMPAIGN
PEPSICO INTERNATIONAL / STING
IMPACT BBDO Cairo EGYPT
Short List
BKP MESSAGE TO SPACE
BKP MEDIA GROUP / AUDIO PRODUCTION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
WORLD CUP ANTHEM
COCA-COLA / COCA-COLA
FP7/CAI Cairo EGYPT
CHEERING EGYPTIAN MOTHERS
JUHAYNA / FMCG
FP7/CAI Cairo EGYPT
NET HEADS
MOBINIL / DATA SERVICE
FP7/CAI Cairo EGYPT
THAT MOMENT MEMES
PEPSICO INTERNATIONAL / MIRINDA
IMPACT BBDO Cairo EGYPT
TECNO LAUNCH CAMPAIGN
TECNO MOBILE / MOBILE PHONES
IMPACT BBDO Cairo EGYPT
PEPSI REUNIONS
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Cairo EGYPT
Short List
NOTHINGNESS IS EVERYTHING
MONDELEZ EGYPT FOODS / FMCG
J. WALTER THOMPSON CAIRO Cairo EGYPT