2015 Winners & Shortlists

Brief Explanation

Produced in half a day, “I Love Bananas” by Zeezee M became the most viewed YouTube video in the history of Lebanon in less than a week, with an average of 10,000 views per hour, an over 1 million views overall. When the actress revealed the nature of the premeditated stunt, she proved to the nation that degrading online content was getting more visibility than true culture. Simultaneously, Sa2afetna was launched, a cultural Facebook page providing users with relevant cultural content that is truly worth sharing and debating. The leading TV station has taken the pledge to shed light on true talents and support them by giving them TV and radio platforms to express their art with greater visibility. The wake-up call was endorsed by 2 TVCs and a nationwide OOH campaign. Online, fake scandalous banners redirected users to our cultural page. On ground, branded cultural corners were installed in all Virgin Megastores, encouraging people to enjoy a good read and music for free. With millions of social media impressions, thousands of Lebanese joining the page and sharing its rich content, a cultural movement was born.