IT’S A MAN’S WORLD; IT’S A MAN’S WORD!
| Brand | ROCHE LEBANON |
| Product/Service | BREAST CANCER AWARENESS CAMPAIGN |
| Entrant | MEMAC OGILVY & MATHER LEBANON Beirut, LEBANON |
| Category | Public Service Messages & Charities |
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Entrant Company
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MEMAC OGILVY & MATHER LEBANON Beirut, LEBANON
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Advertising Agency
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MEMAC OGILVY & MATHER LEBANON Beirut, LEBANON
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Production Company
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WAHM PRODUCTIONS Beirut, LEBANON
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Brief Explanation
It’s in women’s nature to care for the men of her life by reminding them of things / tasks on a daily basis:
Key dates, names, to take a jacket in cold weather, to always drive slowly, to take their medicine, to exercise, to celebrate their friends on occasions so on and so forth.
The time had come for men to reciprocate by simply reminding women in their lives to do their annual breast cancer checkup, to have the yearly mammography
For the first time in Lebanon and after 12 years of Breast Cancer awareness campaigns targeting only Women, we are addressing Lebanese Men giving them the responsibility :
“She reminds you of everything, remind her of the mammography!”
Credits
| Moe Minkara |
Memac Ogilvy/Mather Lebanon |
Executive Creative Director |
| Jihane Fadel |
Memac Ogilvy |
Associate Creative Director |
| Carmen El Hajj |
Memac Ogilvy |
Pr Director |
| Blanche Baz |
Memac Ogilvy |
Pr Account Director |
| Christian Safi |
Memac Ogilvy |
Senior Copywriter |
| Malek Badreddine |
Memac Ogilvy |
Copywriter |
| Ralph Nabhan |
Memac Ogilvy |
Art Director |
| Nizar Tawil |
Memac Ogilvy |
Production Manager |
| Tala Kreidieh |
Memac Ogilvy/Mather Lebanon |
Pr Executive |