2015 Winners & Shortlists

PEPSI REUNIONS

BrandPEPSICO INTERNATIONAL
Product/ServicePEPSI
EntrantIMPACT BBDO Cairo, EGYPT
CategoryDrinks
Entrant Company IMPACT BBDO Cairo, EGYPT
Advertising Agency IMPACT BBDO Cairo, EGYPT
Advertising Agency 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Media Agency OMD Cairo, EGYPT
Production Company ASAP Cairo, EGYPT

Brief Explanation

Political turmoil in Egypt across the past years caused unprecedented political divide not only between parties but also between ordinary people. So Pepsi took this challenge upon itself to bring the people back together, but how can a bottle of soda share a message everyone would embrace? We know that if there was one thing we all agreed upon, it was that we all miss the days when we were united as one. As a result, we created a music video where we brought together the six most iconic Egyptian celebrity groups, but what makes their reunion extraordinary is that they haven't been seen together for over 20 years, either because of seemingly unfix-able personal fall-outs or just quitting the industry as a whole. The idea was unheard of as Egyptian celebrities are usually known to be too proud to settle their differences, let alone in front of millions. The fact that we managed to reunite these six celebrity groups after their long years of differences was inconceivable for the population and it set the benchmark for the rest of the country to follow suit.

Credits

Name Company Role
Hussam Mourou Impact BBDO Cairo Executive Creative Director
Emile Tabanji Impact BBDO Cairo Managing Director
Philippe Berthelot Impact BBDO Dubai Business Director
Mohamed Abdel Rehim Impact BBDO Cairo Regional Head Of Tv Production
Mohamed Hammad Impact BBDO Cairo Group Account Director
Carla Hassan Pepsico International Chief Marketing Officer
Hussam Dabbous Pepsico International Chief Marketing Director
Tamer El Refai Pepsico International Marketing Director
Mostafa Hamza Impact BBDO Cairo Associate Creative Director
Bassem Gad Impact BBDO Cairo Associate Creative Director
Wael Khairy Impact BBDO Cairo English Copywriter
Mostafa Samy Impact BBDO Graphic Designer
Ahmed Tarabily Impact BBDO Cairo Editor
Ahmed Fahmy Impact BBDO Cairo Senior Account Manager
Hebatullah Essawy Impact BBDO Dubai Account Manager
Baher Eid Impact BBDO Senior Account Executive
Amin El Masry ASAP Executive Producer